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AI & StrategyLegal Innovation InfrastructureLegaltech Implementation and AdoptionContent-Test-BContent-Test-C
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Global Legal Post’s Law Firm Marketing SummitGenerative AI’s Effect on Legal Services: Decreasing Demand, Increasing AFAs?Content-Test-E
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Andrea Miskolczi’s key takeaways from Global Legal Post’s Law Firm Marketing Summit

Global Legal Post’s Law Firm Marketing Summit

By automating routine tasks and enhancing creative processes, generative AI can help law firms optimise their existing marketing and business development services and discover new opportunities to create value for their partnerships. However, not all problems and opportunities can and should be solved by the shiny new language models. Often ‘good old’ technology or simply a process redesign can bring about the best outcome.

Andrea Miskolczi

London, 27 October 2023 - When discussing the potential impact of generative AI on the legal sector, too many conversations focus solely on legal processes. However, some of the initial successful—and less risky—use cases may relate to business processes, for example in law firms' business development and marketing operations.   Does that mean that all problems can and should be solved by the shiny new language models? Definitely not; often, ‘good old’ technology or simply a process redesign can bring about the best outcome.   For further inspiration and do's and don'ts on this topic read our founder Andrea Miskolczi’s article, which was published in the Global Legal Post.   

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